Chicago and the North Shore

EOS Implementer in Chicago and the North Shore

The 4Mores is an EOS Implementer firm based in Wilmette, Illinois. An EOS Implementer runs a leadership team through the Entrepreneurial Operating System — the tools behind Traction — facilitating full-day sessions that set vision, pick the right people, and build accountability. Dan Zawacki and Chris Beer work on-site across Chicago and the North Shore.

What the work looks like

A year with an implementer, session by session.

Chicago EOS work is not a slide deck. It is a handful of full days in a room with your leadership team, spaced across the year, each one with a job to do.

  1. Focus Day

    One day. We get the leadership team clear on who owns what, pick a small set of numbers you will actually watch every week, and start the weekly meeting rhythm. Most teams leave with less on the founder’s plate before lunch is cold.

  2. Vision Building — Day One

    We put the long view on paper: core values, core focus, the ten-year target. This is where a leadership team stops guessing what the founder means and starts saying it out loud in the same words.

  3. Vision Building — Day Two

    Three-year picture, one-year plan, and the quarterly priorities that get you there. By the end you have a written plan the whole team can repeat without looking at it.

  4. Quarterlies

    Every ninety days we come back, look honestly at what got done and what did not, clear the issues that have been quietly rotting, and set the next quarter’s priorities.

  5. Annuals

    Two days once a year to reset the plan, work on the team itself, and decide what the next twelve months are really for.

Who this is for

Founder-led companies that outgrew the way they were built.

Most of the teams we work with run somewhere between ten and two hundred fifty people. There is a founder still deeply in it, a leadership team that is good but not fully aligned, and a set of systems that worked beautifully at half the size.

You do not need to have read Traction. You do not need a perfect team. You need a leadership group willing to be honest in a room for a full day, and a founder willing to hear that some of the bottleneck is the way the company was built around them.

  • Revenue is up and the founder is more tired, not less.
  • Good people, unclear seats — two owners for one job, or none.
  • Meetings that fill an hour and change nothing.
  • A plan that lives in the founder’s head and nowhere else.

In their words

Teams that did the work.

Dan along with my team have painted a great 10-yr, 3-yr and 1-yr picture for our organization that we're going to achieve. Dan has also taught us how to solve our problems and issues in a rapid way.

Kasia Subieta

President/Founder, Spot Migration

As our Integrator, Chris brought clarity, discipline, and a people-first mindset that elevated our team. She guided us in building the right structure and getting the right people in the right seats. I'm excited she's bringing that experience to teams as an EOS Implementer.

Ron Rojas

Visionary, Continental Sales

Chris has an incredible ability of simplifying the complex which allows leadership teams to truly gain traction and momentum. She not only understands the EOS tools, she lives and breathes them...and that allows her to be so incredibly effective!

Travis Townsend

President, Northstar Refrigeration

Feeling very confident about running our organization on EOS and have seen a tremendous change in 1 short year. I recommend Dan and EOS to any entrepreneur.

Matt Edgar

President/Founder, Pineapple Audio

Where we work

Close enough to be in the room.

We are based in Wilmette, which means an EOS coach in Chicago is a short drive, not a flight and a hotel. We run sessions on the North Shore in Evanston, Winnetka, Glenview, Northbrook, Skokie, Deerfield, and Highland Park, and downtown with teams in the Loop, River North, Fulton Market, and the West Loop.

We also work with companies out through Chicagoland — the northwest suburbs, the western suburbs, and southeast Wisconsin — and remotely when a leadership team is spread out. If you have been searching for a Certified EOS Implementer in Illinois or typing "EOS implementer near me" and getting results three states away, we are probably twenty minutes from your conference room.

Twenty minutes tells you most of what you need to know.

No pitch deck. We ask what is broken, you ask whatever you want, and we both decide if a session makes sense.