THE TEAM
The Humans behind The 4Mores.
The 4Mores EOS Implementer Firm was co-founded by Dan Zawacki and Chris Beer. Two Implementers, one Chief of Staff, and zero tolerance for doing hard work without having some fun along the way.
Stats & Facts
- BUILT
- Lobster Gram from $1,000 to $15M
- EARLY
- One of the first advertisers on Google AdWords
- SESSIONS
- Has run over 700 EOS sessions
- KNOWN FOR
- Loudest laugh in any session, guaranteed
CO-FOUNDER · EXPERT EOS IMPLEMENTER
Dan Zawacki
He's been the founder in the everything-runs-through-me years and came out the other side, which is exactly why he's so useful in the room.
Dan is an Expert EOS Implementer who spent 35 years as an entrepreneur before he ever facilitated a session. He built Lobster Gram from a $1,000 idea in his two-car garage into a $15 million company, and ran it for 30 years before selling it. Along the way he had a website in 1996 and became one of the very first advertisers on Google AdWords — which tells you something about how early he tends to see things.
That's 30 years of the good, the bad, and the ugly of actually owning and operating a business. Dan pushes teams hard and asks the uncomfortable questions, but with one non-negotiable: if you can't be self-aware and a little self-deprecating while doing the work, it won't stick.
The 4Mores — more structure, more alignment, more profit, more fun — is Dan's concept, developed out of his own three decades as a founder and his years coaching entrepreneurial leadership teams. It's what the firm is named for and what every session is built around.
His mission now is to be a resource for entrepreneurial companies — teaching, facilitating, and coaching leadership teams to get what they actually want from their businesses. He lives his version of the 4Mores life in Wilmette, Illinois.
“Feeling very confident about running our organization on EOS and have seen a tremendous change in 1 short year. I recommend Dan and EOS to any entrepreneur.”
Stats & Facts
- FIRST JOB
- Started working full time at 16
- FIRST ACT
- Options trader at the Chicago Board of Trade (urgent vs. important, learned the loud way)
- INTEGRATOR
- Companies served from the integrator seat: 12
- HOUSEHOLD
- 1 husband, 2 teenagers, ∞ logistics
CO-FOUNDER · PROFESSIONAL EOS IMPLEMENTER
Chris Beer
She knows the difference between having a plan and making a plan reality.
Chris is an operator who became an EOS Implementer. For nearly a decade she sat inside a dozen companies running EOS as their in-house interim Integrator and COO — executing upon the business plan, making difficult people changes, keeping human energy aligned. She watched the system take hold in some companies and stall in others, across $10M–$200M businesses with 50 to 100+ people, staying 9 to 18 months at a time.
That seat taught her the unglamorous truths of running a company: most "issues" are people problems wearing a costume, and once you commit to wanting something different for your business, the small details decide whether EOS sticks or fades. She's fluent in every amazing, yucky, awkward emotion that shows up between plan and reality. She'll say so out loud, which somehow makes it easier.
Chris co-founded The 4Mores with Dan Zawacki, pairing his founder's-eye view with her operator's one — the two seats most leadership teams need translated for each other.
Chris also serves as a Strategic Advisor to Success.co, an EOS platform built to help teams make daily Traction a reality. She's based in Wilmette, Illinois with her husband Matt and their two teenagers, Will and Kate, who keep them appropriately humble.
“Chris has an incredible ability of simplifying the complex which allows leadership teams to truly gain traction and momentum.”
CHIEF OF STAFF
Lindsey Meyer
Lindsey is the operational glue of The 4Mores — the get-it-done force who makes sure that what happens in the session room actually happens after it. If you've gotten a fast answer, a smooth session day, or the exact thing you needed before you knew you needed it, that was Lindsey.
- UNOFFICIAL
- Operational glue
- EXPERIENCE
- A decade-plus operationalizing EOS Implementer practices
- MATHLETE
- Ask her any number in the business and she's already got it
We want you to get help. Even if it's not from us.
Here's the truth: we're not the right fit for everyone, and we don't pretend to be. What we do have is a personal network of EOS Implementers across the country and around the world — people we know, like, and trust. Not names from a directory. Humans whose quirks and strengths we can vouch for.
Committing to this work means signing up for a serious season of change. You need someone you're willing to bare your soul to. If that's us, wonderful. If it's someone else, we'll make the introduction ourselves.
Either way, you leave the call less stuck than you arrived. That's the deal.